OUR PROMISE

CLEAN FORMULAS, CLEAN RESULTS, CLEAN CONSCIENCE

We’ve got nothing to hide. No fine print or toxic secrets. We’ll always be upfront about our ingredients, where they come from and what they do – because we only use what’s purely natural, potent and proven to really do the job.

Clean Formulas: 100% clean and naturally derived ingredients, free from all toxins and synthetic ingredients.

Clean Results: High performance ingredients that work with your skin, not against it.

Clean Conscience: We don’t test on animals or sell in countries that do (boo!). We are cruelty-free, PETA certified and committed to doing right by our people and the planet.

Think back to 2008. Juice bars were a new thing and clean living was starting to take off but there was still lots of junk going on inside beauty bags.

Toxic lippie anyone?... Nude by Nature was born because we’re big believers that nobody needs toxins to look amazing. So, we developed a mineral powder foundation made with 100% natural ingredients. Not half clean, almost clean or pretend natural. Nope, it’s completely free from synthetic chemicals with a next-level natural finish.

That maverick move saw us trail blaze over the past decade to a full range of clean and natural cosmetics. We've listened to you and created an extensive make-up collection with formulas, finishes and shades that provide us all a flawless look, without unnecessary chemicals. And we’ve recently added 100% natural, 100% clean, vegan skincare range to the line up that contains clinically proven ingredients, eco-conscious packaging and rave reviews (love, thanks 😉)

Today, Nude by Nature is sold in the biggest retailers across Australia, New Zealand, UK, North America and Europe, is stocked by leading retailers across the globe and is now the 5th biggest brand in Australian Pharmacy.

As for that little natural mineral foundation? It’s still Australia’s #1 selling cosmetic product and Australia’s No. 1 Mineral Make-Up brand with one selling every 27 seconds. Who would have believed? We did.

No sneaky asterisks* on our ingredient list. Just 100% natural extracts with no toxic chemicals, synthetic preservatives or gunk you don’t need. If it doesn’t work or does it dirty? Nah, it won’t make the cut.

We concentrate the world’s most powerful plant extracts and use them in doses needed to really be effective. We’ve also got the pick of native Australian powerhouses – here are the big guns:

Kakadu Plum – Nature’s richest source of brightening Vitamin C

Lilly Pilly – A potent ant-ageing extract from a pretty flowering shrub

Cehami – A potent antioxidant to protect your skin

*ever.

THE YUCK STUFF WE’LL NEVER USE

We keep it 100% natural and 100% clean. Anything less is ugly. It’s nope to: unnecessary chemicals, synthetic ingredients and preservatives and fillers.

The dirty list of gunk you’ll never find buried in our products: Silicone, Siloxanes, Phthalates,Sulphates, PEGS, Triclosan, Phenoxyethanol, Parabens, Carmine, Talc, Bismuth Oxychloride.